CASE STUDY
Virtual Hiring Event for Major Energy Project (KBR)
OVERVIEW
A virtual recruitment event was designed and delivered for KBR to support hiring for a major international energy project.
The event connected hiring managers directly with qualified candidates through an interactive digital platform, allowing recruiters to engage with talent in real time through video, chat and webinars.
The initiative attracted over 1,000 candidate registrations and resulted in 30+ successful hires, including several highly specialised and senior technical roles that the client noted would have been difficult to identify through traditional recruitment methods.
THE CHALLENGE
KBR required a scalable recruitment solution to support hiring across a large project requiring specialist engineering and technical expertise.
Key challenges included:
Hiring for 50+ roles across both permanent and contractor positions
Sourcing specialist candidates within a short recruitment timeframe
Difficulty reaching certain senior technical professionals through traditional job advertising
Ensuring recruiters could efficiently engage with a high number of candidates
Creating a structured and scalable hiring approach that could support future global hiring initiatives
Traditional recruitment channels alone were unlikely to deliver the volume and quality of talent required.
THE SOLUTION
A bespoke virtual recruitment event was designed to allow hiring teams to connect directly with candidates through an immersive digital platform.
The event recreated the experience of attending a physical hiring event while enabling global candidate participation and significantly improving efficiency.
Key elements included:
A fully branded virtual environment reflecting the client's office environment
Live video, audio and chat interaction between recruiters and candidates
Candidate matching technology directing candidates to the most relevant roles and recruiters
Screening questionnaires and pre-event candidate filtering
Employer presentations and project insights
Integration capabilities allowing candidate applications to be transferred into internal recruitment systems
This approach allowed recruiters to engage with a high volume of candidates while maintaining strong candidate quality.
IMPLEMENTATION
The initiative was delivered through a targeted multi-channel campaign and a structured candidate screening and matching process.
Live Event Delivery
The virtual recruitment event ran over a single dedicated day, allowing recruiters to engage with candidates through a structured digital environment.
Features included:
Real-time video and chat conversations between candidates and recruiters
Presentations delivered by company representatives discussing projects and opportunities
Candidate ability to apply directly for open roles
Recruiters reviewing CVs and profiles in real time
Candidate applications captured for ongoing recruitment pipelines
The platform allowed recruiters to manage multiple candidate interactions simultaneously, significantly improving hiring efficiency.
Candidate Screening and Matching
Prior to the event:
Candidates completed registration screening questionnaires
Recruiters could pre-review profiles and shortlist candidates
Matching technology directed candidates to relevant recruiters, job roles and webinars
This layered filtering process significantly improved the quality of candidate interactions during the event.
Strategic Marketing Campaign
Candidate traffic was driven through a targeted multi-channel campaign including:
Marketing campaigns focused on reaching professionals based on:
Job board promotion through industry platforms such as Energy Job Search
Targeted email campaigns and newsletters
Social media promotion
Client-led marketing and internal promotion
Job title and technical discipline
Industry experience
Geographic location
Skills and qualifications
This ensured the event attracted candidates with relevant backgrounds.
OUTCOME
The initiative generated strong engagement and delivered measurable hiring results for KBR across a major international energy project.
The event delivered strong recruitment outcomes:
1,000+ candidate registrations and attendees
50+ roles promoted across the event
30+ hires made directly from the event
Several senior and highly specialised hires identified through the platform
Significant expansion of the client's candidate talent pool
Client feedback confirmed that several hires would not have been identified through traditional recruitment channels, demonstrating the value of the virtual event approach.
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Due to the success of the initiative, the event model was presented internally to senior management, with discussions around expanding the approach to support future global recruitment programmes.
KEY TAKEAWAYS
This case study demonstrates how virtual recruitment events can:
Accelerate hiring for large project workforces
Deliver scalable recruitment solutions
Support global recruitment strategies
Improve engagement with specialist technical talent
Reduce reliance on traditional hiring methods
Virtual recruitment environments combine targeted marketing, candidate matching technology and real-time engagement, creating a highly effective hiring channel for complex workforce needs.